Pricing

Simple pricing. No surprises.

Pick what you need. Upgrade or cancel anytime.

Explorer

Free
Free forever
  • 7 AI messages to try Guida
  • Paycheck calculator
  • Jargon Buster
  • Money personality quiz
  • UK financial education guides
Get Started Free

Financier

£9.99/month
Cancel anytime
  • Unlimited AI chat with Guida
  • Personalised financial guidance
  • Budget tool
  • Goals tracker
  • Debt tracker
  • ISA allowance tracker
  • Full paycheck calculator + What If Simulator
  • Spend Audit + Roast Mode
  • Life Events guide
  • Saved chat history

Business

£9.99/month
Cancel anytime
  • Unlimited Business Mode AI chat
  • Idea Validator
  • Hustle Tracker
  • Pricing Calculator
  • Self-Employed Guide
  • First Steps Checklist
  • UK HMRC guidance

All plans include UK-specific financial education — not regulated financial advice.

Frequently Asked Questions

Yes, upgrade or downgrade from account settings anytime.

You can still access the free tools. Upgrade to Financier or Business to unlock unlimited AI chat.

No. Guida provides financial education only, not regulated financial advice.

No. Guida never connects to your bank.

Cancel anytime from account settings. No contracts, no lock-ins.