Everything you need to know about Guida.
Guida is a UK financial confidence app built for 18-30 year olds. It combines an AI financial guide with practical tools — paycheck calculator, budget builder, ISA tracker and more — to help you understand and take control of your money.
No. Guida is a financial education platform, not a bank and not a regulated financial advisor. Guida helps you understand your money through conversations and tools — it doesn't hold your money or give regulated financial advice. For regulated advice, visit the FCA register at fca.org.uk.
No. Guida never asks for your bank details or connects to your accounts. Everything is based on what you tell us — no open banking, no account linking required.
Most budgeting apps just show you where your money went. Guida actually helps you understand it — through an AI guide that knows the UK system, tools built for PAYE salaries, ISAs, student loans and real Gen Z life, and a completely private experience with no bank connection needed.
Guida has a free Explorer plan with limited messages, and a Financier plan at £14.99/month or £119.99/year for unlimited access to Guida and all tools. See the full pricing page for details.
Yes. Guida is built on Supabase with row-level security — only you can access your data. We never sell your data or share it with third parties. Read our Privacy Policy and Security page for more detail.
Still have questions? Get started free and ask Guida directly.