Guida Financier is committed to protecting your privacy. This policy explains what data we collect, how we use it, and your rights under UK GDPR and the Data Protection Act 2018.
1. Data Controller
Guida Financier (registered in England and Wales) is the data controller for information collected through our service. Contact us at: privacy@guidafinancier.co.uk
2. What Data We Collect
Data you provide directly:
- Email address (for account creation and communications)
- Conversation content (your questions and our responses within the app)
- Payment information (processed securely by our payment provider — we do not store card details)
- Any other information you voluntarily provide
Data collected automatically:
- Usage data (pages visited, features used, session duration)
- Device and browser information
- IP address
- Cookies (see our Cookie Policy)
We do not collect or request access to your bank accounts, financial credentials, or National Insurance number.
3. How We Use Your Data
- To provide and improve our service
- To process payments and manage your subscription
- To send you service-related communications (account updates, security notices)
- To send marketing communications (only with your consent — you can opt out any time)
- To improve our AI responses using anonymised, aggregated data
- To comply with our legal obligations
4. Legal Basis for Processing
We process your data under the following legal bases:
- Contract performance: to provide the service you've signed up for
- Legitimate interests: to improve our product and prevent fraud
- Consent: for marketing communications and non-essential cookies
- Legal obligation: where required by law
5. Data Sharing
We do not sell your personal data. We may share data with:
- Service providers who help us operate (hosting, payment processing, analytics) — under strict data processing agreements
- AI providers whose models power our chat functionality — only conversation content, never your identity
- Law enforcement where required by law
6. Data Retention
We retain your data for as long as your account is active, plus a reasonable period thereafter for legal compliance. Conversation data is retained for 12 months unless you request earlier deletion. Payment records are retained for 7 years as required by HMRC regulations.
7. Your Rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you
- Rectification of inaccurate data
- Erasure ("right to be forgotten") in certain circumstances
- Restriction of processing in certain circumstances
- Data portability — receive your data in a machine-readable format
- Object to processing based on legitimate interests
- Withdraw consent at any time where processing is based on consent
To exercise any of these rights, email us at privacy@guidafinancier.co.uk. We will respond within 30 days.
8. Security
We take reasonable technical and organisational measures to protect your data. See our Security page for full details.
9. Cookies
We use cookies to operate and improve our service. See our Cookie Policy for full details.
10. Complaints
If you're unhappy with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.
11. Changes to This Policy
We may update this policy. We'll notify you of significant changes via email or a notice in the app.
12. Contact
For privacy enquiries: privacy@guidafinancier.co.uk